Positioning or SEO is one of the biggest traffic generators (visitors or potential customers) to a website or blog. To get a good positioning of your website (be on the first page of results), SEO Buzzle presents the strategies that Google considers essential to the “brand” of your blog or website and your position.
What is SEO or Google Positioning and why is it important?
As stated in my previous article, SEO refers to the search engine optimization of a blog or website as a result of searching for information about Internet users in a search engine (Google, Yahoo, Bing etc.). We called SEO is getting the position, since 90% of Internet users use Google for their searches.
What are the keys to a good Google positioning?
Google ranks and orders the millions of blogs and websites according to several criteria that it considers important. You do not get it by the hundreds of blogs that talk about your same subject, because many are not blogs of good quality (do not give good information, not directed to a target audience, etc.) and great majority do not use strategies SEO Buzzle will present here. According to conversations with several SEO experts at SEO Buzzle, the most important strategies to achieve good SEO positioning are:
1. It offers good content. As explained in an article: “Content is king on the Internet”. This is directly related to marketing to meet the needs of customers. You should give your readers (blog) or visitors (website) content that interests them, solve their problems. For example, the McDonalds blog gives advice on good nutrition and the Pampers website gives recommendations on baby care. Your business should also focus on providing quality content, in order to help your customers and prospects. Quality content will make your potential customers come back to your site because they find interesting things. This gives you a chance to earn them to sell your products or services when they need them.
2. Use keywords that your potential customers are looking for. The positioning is the result of the search of Internet users by “words or expressions”. Toyota is not interested in people finding out if someone is looking for “cars”, “Japanese cars” or “cheap cars”. The Italian restaurant on the corner would not want your guests to find if they are looking for “Italian restaurant X city”?
To start with this strategy, SEO Buzzle will explain in the following articles you should choose 3 or 4 keywords or phrases (article or website), why you want your prospects to find you. In this article Professional SEO Services introduces Google Keywords Tool, which is free from Google and easy to use to find keywords. If “tweets” an article in your blog on Twitter, and especially if for good content, this is “retweeted” by other “tweeters”, you send Twitter links to your website.
If you work these 3 key elements: content, keywords and inbound links, it will greatly improve your SEO. For this reason, in following article, SEO Buzzle will explain the strategies that you should use to optimize each of these points. Optimizing these three key points you can position your blog or website on the first pages of Google search results, obviously the keywords you think are most sought after by your potential customers.
3. Create inbound links (or inbound links) that makes a good linking strategy. Google attaches great importance to this point (more than 40% of its criteria for positioning a web page) for each “inbound link” (which leads to your article or page), means they are more likely to find on Internet. “Navigation” or “surfing” on the Internet are widely used expressions when we talk about the web, as we move from one page to another through links. In the following articles SEO Buzzle dives into this issue and take appropriate steps to optimize your SEO with linking strategies. For example, by looking at the articles on a blog, you will see on each page several links that lead to other pages of blog, which helps to improve the positioning of the page “destination”. This is an example of an “internal link”, that is, links or links that allow navigation on the same website. But there are many “external link” strategies, that is, links from other sites to your web pages, which are heavier. For example:
• If you’re commenting on another blog, giving your URL (web address: http://), you’re sending a link from that blog post to your website.
• If “tweets” an article in your blog on Twitter, and especially if for good content, this is “retweeted” by other “tweeters”, you send Twitter links to your website.
If you work these 3 key elements: content, keywords and inbound links, greatly improve your SEO. Optimizing these three key points you can position your blog or website on the first pages of Google search results.
SEO BUZZLE 